Recent work | July 3, 2023

Roschier represents ABG Sundal Collier in a directed share issue and fully guaranteed rights issue in Pricer AB

The board of directors of Pricer AB has resolved on a capital raise totaling approximately SEK 301 million. Roschier acts as legal advisor to Sole Global Coordinator ABG Sundal Collier in connection with the transaction.

The transaction consists of both a new issue of class B shares with deviation from the existing shareholders’ preferential rights of approximately SEK 44 million, and a fully guaranteed new share issue with preferential rights for the company’s existing shareholders of approximately SEK 257 million. The rights issue is subject to approval by an extraordinary general meeting intended to be held on 8 August 2023.  

The purpose of the transaction is to finance Pricer’s growth strategy and take advantage of the opportunities presented by the assessed high demand in the market for ESL solutions for in-store automation and communication, and to fulfil the applicable equity raise conditions in relation to the outstanding bonds of SEK 250 million issued by Pricer in December 2022.

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience.

Roschier’s advisory team comprises Pontus Enquist, Erik Ellenius and Evelina Pettersson.