Asta Uhlbäck
Counsel, Brand Protection, Helsinki
Brand Protection, Intellectual Property
Contact
Asta Uhlbäck focuses on all aspects of designs including prosecution, counseling, post-grant and enforcement. She is also specialized in EU trademarks and designs, with a particular focus on oppositions and cancellation actions. Her previous experience includes working in the EUIPO (European Union Intellectual Property Office – formerly OHIM) as an Examiner and as a Member of the Opposition and Cancellation Division. Asta is an authorized trademark attorney and an authorized design attorney in Finland.
Recognitions
Asta is recognized as one of the leading experts in Finland within trademarks by Lexology Index (formerly Who’s Who Legal) and World Trademark Review.
This is what clients say about Asta:
“Asta Uhlbäck is a true expert in trade mark, design and enforcement matters and is always available and responsive. I highly appreciate her support and knowledge in all kinds of IP matters.”
– The Legal 500 2024, Intellectual Property
“Asta Uhlbäck is an active, experienced practitioner who has taken the time to fine tune her skills in creating long-term strategies. She is highly recommended for comprehensive trademark portfolio protection, including trademark management, dispute resolution and litigation.”
– WTR1000 2024
“Asta Uhlbäck is hailed as a top specialist in trademark law with deep expertise in oppositions and cancellation actions.”
– Who’s Who Legal 2022, IP – Trademark Agents & Attorneys
“Asta Uhlbäck is a solution-driven professional with a strategic mindset and immense expertise that lend themselves perfectly to international brand management.”
– WTR1000 2021
Career
Roschier (2012-)
Benjon Oy, European Trademark and Design Attorney, (2007-2012)
EUIPO (European Union Intellectual Property Office – formerly OHIM), Member of Opposition Division, Member of Cancellation Division (2000-2006)
National Board of Patents and Registration of Finland, Inspector, Head of client service (1999-2000)
EUIPO (European Union Intellectual Property Office – formerly OHIM), Examiner (1997-1999)
National Board of Patents and Registration of Finland, Assistant Inspector (1991-1997)
Memberships
Member of AIPPI
Member of the Finnish Association for Industrial Property Rights (STY)
Member of the Pharmaceutical Trade Marks Group (PTMG)
Professional appointments
Professional representative, EUIPO (2006)
Publications
“IPR käytännönläheisesti” (“IPR in practice”) with M. Tuominen, M. Aalto-Setälä and C. Sundman, Kauppakamari 2016
Finnish chapter in “Designs: A Global guide 2014”, World Trademark Review
Education
Diploma in Business and Administration, MKOL Business College (1991)
Languages
English, Finnish
WTR1000A solution-driven professional with a strategic mindset and immense expertise that lend themselves perfectly to international brand management.